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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Here’s where that cookie data comes into play. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be a customer searching for store directions, calling your business directly or visiting in person. Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  6. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Remind me to buy olive oil at Safeway,” when you walk into the store with your iPhone, you’ll get a reminder. Here's what's new if you download the updated app from Google Play: Google pushed out several updates to the Google Search app for Android...