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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Samsung TVs, Samsung tablets, Samsung phones, and Samsung cameras are all great terms for Samsung's broad match play. So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Also coming into play is the vast number of changes and tweaks that Google makes to its search algorithms at any time. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard...

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Erdoğan's Twitter crackdown appears to be specifically targeting the alleged leaks, in particular one anonymous account named Haramzadeler, (which apparently is translated as "Sons of Thieves" but could also mean "bastard") and another called...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play. I've been meaning to respond since I read the piece, but hey – better late than...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  7. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...