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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This sounds like a straight-up, "Give us your content on our terms or we'll cut you off from YouTube" play. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. One could argue that the discussion around Net Neutrality has been...

  5. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    In paradise, I could play with dragons, ramp with leopards, and chat with fairies.It would be the best day ever when I could finally live in a mystical, dreamy realm. Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S.

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Semantic search is already in play, to a degree. Certainly, SEO and semantic search overlaps, but the key...