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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Auto-Play Video Ads (or Audio Ads) In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a...

  2. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. Obviously Google will be rolling out the App Trial...

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony...