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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. And what we do in each of these places is read, watch, and listen to...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    The distribution, discussion, and reaction to that online content off-site, on social platforms, must be earned, requiring the creation of quality content. Optimization is a vital part of each social media profile (an owned asset) as well as the...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    You want to be careful to pick platforms where they are participating, strong and have an audience. Platforms I have a running list of the platforms and ad creative needed to run a successful campaign across multiple platforms.

  5. 5 Ways to Improve Social Engagement in Mobile Apps

    It’s becoming perfectly clear that Facebook and Twitter are going to be mega-platforms that will bridge connections with other smaller networks. Promote Social Sharing in Logical Places Instagram benefits from extending the user to self-select...