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  1. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords. Brady also recommends "parallel targeting," or reaching customers by targeting a skill that...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. These behavior patterns may include things like a user downloading an e-book, spending several minutes on your...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce platforms may not be able to afford.

  5. Why You Need to Own Your Data & Digital Assets

    Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. However, the ability to update to the most current version of...