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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. At the dawn of Web 2.0 a couple of years after the collapse of the...

  4. Why Real-Time Bidding is Set to Become Huge

    Demand-side platforms typically allow for highly targeted campaigns, which is fantastic. Expect programmatic buying products and services to pave the path for advertisers to achieve high returns which may not have been possible with traditional...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in...