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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Advertising platforms change all the time with new features. Every business is different and the level of attention needed for...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. If you're interested in ways to optimize your site and social platforms for search engines, then this...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Almost all of the testing platforms out there today support two types of tests: This is why every business should be testing, but not enough do. Why testing is important for your business. It really depends on your business model.

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. There is still a huge amount you can do as a small business with a great idea creation...

  7. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  8. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Reviews: Reviews are great, third party review platforms like TrustPilot are excellent but video is best. There are, of course, a plethora of different internal factors that affect our decision-making, but the key segment to understand is what...

  9. New Google Privacy Policy Combines User Data From All Google Services

    If Google can share more data across more platforms, that means Google can make mobile search work better and fix a fragmented area that is hurting its overall search business. Even if the company believes that tracking users across all platforms...

  10. How Advanced Marketers Will Use Facebook in 2012

    Although the summaries on these platforms don’t do them justice, my hope is you’ll be inspired to dig deeper regarding the possibilities they offer. On the contrary, it goes straight to the core of how companies can use a new breed of tools...