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  1. SearchDay | "Must Have" Directories

    It's important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms. AOL Launches Search Toolbar Posted by Nathania Johnson...

  2. SearchDay | Don't Ignore Your Sitemap!

    Specifically, there are four primary things advertisers can do and learn on the site, per the Inside AdWords blog: Read up on our various media platforms. Eric Schmidt and Craig Mundie Named to President's Council of Advisors on Science and...

  3. SearchDay | 3 Keys to a Successful Web Presence

    It will be almost one year after consumer-facing platforms were moved under his direction after a Yahoo! We are pleased to bring MySpace users the benefits and flexibility of Microsoft's platforms," said Aber Whitcomb, chief technology officer .

  4. SearchDay: Search Ad Tools Help Manage Complexity

    Yahoo Launches Location-Based Open Source Application, Fire Eagle Posted by Nathania Johnson Aug 13, 2008 With the onslaught of the iPhone and the increasing popularity of mobile search and social networking, platforms that aid the development of...

  5. Microsoft to Build Search Technology Center in Europe

    Today Microsoft has 68 percent reach to Internet users throughout Europe through our online assets and strengths in display advertising; however, we're not yet where we'd like to be in search in this critical geography," said Kevin Johnson...

  6. Microsoft to Work on Live Search Reputation

    Kevin Johnson, Microsoft's president of platforms and services division, has said that the company will work to fix their search brand image, according to USA Today. The focus of any future search success may lie in what Johnson called "commercial...

  7. Paid Search Advertising Drives Microsoft Bid for Yahoo

    Steve Ballmer stressed that scale and efficiency in online advertising platforms would drive the success of the deal. Today's conference call confirmed that Google's dominance in paid search advertising -- pegged at 75 percent of worldwide paid...

  8. Ask.com Chief Steve Berkowitz Jumps Ship To Microsoft's MSN

    He will be responsible for running the Online Business group, which includes include MSN.com, MSNTV and MSN Internet Access programming, advertising sales, business development, and marketing for Live Platforms, MSN and Windows Live.