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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app...

  2. Google Axes iGoogle, Chatback & Google Mini

    With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down,” wrote Matt Eichner, GM of Global Enterprise Search. In another of what Google calls their “spring cleaning...