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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Interestingly, two of these new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Both are great tools with the obvious value-add around multi-platform...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  4. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Advertising platforms change all the time with new features. When your PPC operations are set up well, account management should...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Yet marketers struggle to pull together a holistic view of a consumer who may connect across devices, at various points throughout the day, on a number of platforms. Make Sure Your Platforms Play Nice With the Tools That Run Your Business

  6. New Targeting & Tools for Small Advertisers on Twitter

    Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. Self-service platforms like Google and Facebook...