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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Hot Twitter Apps and Platforms Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. Reason 6: Social Platforms Are Businesses

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. I didn't realize the full capabilities of marketing automation platforms until...

  4. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    That's why we put so much focus on our platforms. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public appearances...

  5. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  6. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.