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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there tools in place to ensure brand and regulatory...

  2. Forget Big Content – Small Content Is Critical to Search Success

    This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while Quora and Yahoo's platforms are...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce platforms may not be able to afford.

  5. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). This always on phenomenon presents a perfect opportunity...

  6. Google Must 'Forget' Unfavorable Search Results in Europe

    However, it could still be linked to and shared on other platforms such as Facebook and Twitter. Should you be allowed to say what you want to, or report what you want to, on someone else? Or should someone who is unhappy with a writer's coverage...