As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste. Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't optimized to their fullest...
Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. One of the key points that has caught my attention is the high level of...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank.
We also know Google's own array of products and services play an important role in selecting what shows up on the information cards so it's important to use and optimize Google's social platform (Google+, Google+ Local, interactive posts).
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. CMS and Blog Platform
You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Quora as a Blogging Platform and More Contributing to conversations on Quora was the only way to go until Quora announced the...
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will.
One social media platform brands should explore is Pinterest. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. Given the growing popularity of Pinterest among users, brands will do...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. User experience, site usability, and onsite engagement have become more important for major search engines in...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. The ongoing sharing of valuable, relevant content that caters...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.
Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content...
Create platform-specific content – Android content for Android phones. You no longer need to use images to render unique-looking text – this helps SEO and indexabililty, copy and pasteability, and sharing.
They are also potentially your strongest brand advocates on this platform. Just like with SEO, having strong channel titles and descriptions will serve to increase the likelihood of your channel being found, both in searches and via YouTube's...
A Conductor study suggested that may be in part because users overwhelmingly turn to search as a discovery platform versus social when it comes to online shopping. There's no question that social has a place in the modern marketer's toolbox, both...
