Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. A point that's often over-looked when organizations begin building a...
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if...
So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.
The ongoing sharing of valuable, relevant content that caters to the specific interests and intents of users on each platform you have a presence on, can have significant impact on the visibility and prominence of your brand.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will...
They are also potentially your strongest brand advocates on this platform. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. Examples include; social platform profiles, YouTube videos...
Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down. To reiterate some key points from the video:
I believe this was the girl who came up to me after the presentation asking for blogging platform recommendations. My presentation covered a number of important topics, including how writing is used across various digital marketing channels...
Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google! One possible explanation for these findings is the reported relationship between display, video ads, and branded search queries.
In 2012 we saw steady growth on Google+ and new features being launched on the platform. Video SEO More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO.
Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post...
The multiplicity of platforms means adapting or prefacing content for each social media platform. Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with social media that fully...
Twitter Trends: This can be seen in various ways depending upon your Twitter platform…but if you're on the web version like I am, you'll see a Trends section on the main page, which you can adapt. His official video is below:
Alas, many organizations find the idea of producing all that content intimidating, not to mention the platform itself. Glossy corporate video tends to do less well than more “authentic” material (or, to put it another way, you don’t have to spend a...
From a technological perspective – it is a platform of integrated tools and features. SERPs now not only include blue links but also images, video, places, and news, among others. Understanding where your competitors are positioned in SEO is one...
Integration of SEO best practices into blogging, tweeting, video production and sharing, social media platforms like Facebook and Pinterest as well as your own community platform are critical pieces of the SEO puzzle.
