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  1. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. This turbulence is being exacerbated by new software technologies that...

  2. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    In a separate announcement, Covario highlighted the future of its SaaS-based platform, Rio SEO. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management...

  6. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...