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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. A point that's often over-looked when organizations begin building a...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the platform, "What the Plus! Though many still think that it'll never match up with its established rivals, the functionality of the platform, and that...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? SEO Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Not only do you have control over the message and data, but it also has benefits from an SEO perspective.