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  1. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. This means knowing the target keyphrase for the content and getting it into...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    These are the places where you and your competitors share ideas and insights. Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. The problem is, if every platform you have isn’t integrated...