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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs for...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...