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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers need product feeds, their search platform, CRM software and all of their other tools...

  2. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    There is a time and place for social marketing, and while it may not be the direct commerce Monetate talks about avoiding, the report does gives tips on how to boost social's role in ecommerce: When asked if brands need to rethink social...

  3. Google Axes iGoogle, Chatback & Google Mini

    We’re discontinuing the product because its functionality can be better provided by products like Google Search Appliance, Google Site Search and Google Commerce Search,” Eichner wrote. This makes sense, considering Google recently paid somewhere...

  4. Social Shopping Apps Aim to Bridge the F-commerce Gap for Internet Retailers

    The first generation of F-commerce was established brands simply taking an online store and duplicating it within the Facebook platform. At Glimpse, a new social shopping app by TheFind.com, they see things differently – and that’s the key to the...

  5. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Site search on a retailer is a better indication of consumer intent than any Google data,” said John Haake, VP of Marketing at e-commerce media platform Hook Logic. The search technology within e-commerce sites is a powerful tool for marketers, and...