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Platform Search Marketing Efficient Frontier

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  1. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Dr Sid Shah, Director of Business Analytics, at Efficient Frontier also provided some of their data on the overall growth trajectory of Bing, demonstrating a continual average growth of 0.65% of total paid search marketing spend share every quarter.

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Efficient Frontier Integrates Facebook With Ad Management Platform - ClickZ The company says its platform is the first to offer Facebook alongside search and display ad management functionality. Get the latest search marketing news delivered to...

  4. Yahoo! Launches Search Marketing Commercial API Program

    Search Marketing's Commercial API Program will provide us with the expert guidance, support and commitments we need to effectively grow our business," said Ellen Siminoff, president and chief executive office of Efficient Frontier, a leading...