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  1. Evolution in Digital Marketing Skill Sets

    For those of us working on the agency side, these skillsets will continue to be in high demand. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will...

  2. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. You can watch the entire interview here, and get additional thoughts from Kawasaki about email...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...

  6. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...