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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The ad platform grew leaps and bounds. Could this be a baby step toward a larger advertising...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities.

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including...

  5. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the...