SEO News

Platform Search Marketing

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  1. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Context Connect and the open-stack nature of the Marin platform allow advertisers to integrate contextual sources of data and optimize their digital campaigns based on their unique external factors. Paid search impression volumes were 1,500 percent...