Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
While many companies were at SES to network, the staff at this search platform and data company are no different. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said...
JL: People want to share what's happening and see what's going on in the world, or their world.that behavior is not new, however there has never been a platform to do this in real-time, in public, and at scale before.
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on...
2013 is the year digital fully embraces a content-led future. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that...
This is all dependent on what you're already doing with your digital marketing. That said, there's not much tougher of a platform to advertise than an alternative to Google. By default, most advertisers will end up "opting-in" to using the Google...
Greer further revealed that compared to traditional advertising, “Digital mediums cost a lost less on a cost-per-impression and cost-per-view basis. YouTube was the perfect platform for this due to its rapid growth and audience interaction,” he says.
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform Skillshare is a platform for anyone to teach and find an audience.
Which platform do you prefer for election results monitoring? Obama Beats Romney Early in Digital Marketing Race All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out...
Changes to the Twitter Ad Platform At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. As Twitter has worked on improving their site monetization, the ad platform has...
Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform changes to reach customers in a more personalized way," Karnstedt said.
Adobe uses the BrightEdge search optimization platform to understand how social media drives organic search results. For example, the platform allowed Adobe to see that seven tweets improved Adobe's rank on the keyword phrase "social analytics...
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to...
Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public pall on an advertising platform that works quite well for most?
This year has ushered in many extraordinary changes to the digital advertising technology landscape, but one change has stood out: social engagement, content, and advertising have become inextricably linked, and are becoming more intertwined every...
The platform combines ad and bid management with search advertising, rich media, and analytics. Google believes the extended platform integration will boost demand for mobile advertising. Google's integration with AdMob, its mobile ad network, is...
Depending on the community you and your competitors have developed, the data you need to inform your digital content and advertising strategy is now available for your taking. Today, StatsMix is much closer to the original vision they had, but only...
While potential investors in the Menlo, CA-based digital giant aren't worried about its audience prowess, some are concerned about the company's ability to monetize. Testing out incremental, non-invasive ad products is to be expected of a company...
