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  1. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the...