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  1. Evolution in Digital Marketing Skill Sets

    For those of us working on the agency side, these skillsets will continue to be in high demand. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will...

  2. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...