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  1. Google AdWords Adds Consumer Rating Annotations

    The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or elsewhere on Google. U.K.and Canada, from surveys run by the AdWords team on the Google Consumer Surveys...

  2. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry.

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. If you write about a topic that’s currently in the news cycle or has been...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...