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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. One of the fastest growing trends currently in digital marketing is real-time bidding. Data management platform: These have a direct relationship with data...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  8. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...

  9. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its...

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...

  11. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. Cutroni then went into two case studies he included in his presentation...

  12. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said...