SEO News

Platform Search Advertising Alliance

RSS
  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in...

  3. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Ad Platform Criteo Advances Display Ad Retargeting Offering - ClickZ Search Alliance, AdSense there will be almost no time lag between a click recorded and spend tracked. Search Advertising Allows ad buyers to tweak CPC bids to the product level...

  4. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario sees the Search Alliance becoming effective at the end of the third quarter and expects "the combined Bing/Yahoo platform to account for 17% of the global paid search market, and 21% of the U.S.market share," said Craig Macdonald, Covario...