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  1. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. If this sounds like a bit too much work for you, but you’re willing...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    So if you don't have the background and experience with pay-per-click advertising, then you can easily find a reputable agency to help you get your ads going and manage them for you. Google created the Grants program in 2003 to allow 501(c)(3...

  5. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    My favorite example of a single-platform "story engine" is the Tipp-Ex YouTube campaign created by the paris-based agency, Buzzman. So, when the second campaign ran I had to get in touch with the agency behind it, Buzzman, to find out how they did it.

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. Taobao Marketplace – a consumer to consumer platform similar to...

  8. Why Search Agencies Should Tune Into the Display Buzz

    Has your agency been considering adding display advertising to your service offerings? Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display...

  9. Google Forfeiture: Government Splits $500 Million

    The $230 million is split according to how much time and resources each agency put into the investigation. A Google spokesperson said on that ruling, “We are disappointed by the Federal Court's decision that Google should be responsible for the...

  10. Are You Competing with Your Own Business Identity?

    Online Agency/SEO Firm: Avoid originating unique identities with individual advertising promotions for clients, as this can distort the company’s anchor identity. Many companies struggle with this issue as inconsistent, cross-platform ad content...