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  1. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Fast-forward to today, and the message remains the same from Pinterest: The promoted pins will be "tasteful, transparent, relevant, and improved based on Pinner feedback," the...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New mobile app promotion features will be launched across AdWords in search ads, Google...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    With the endorsement of then-CEO Tom Curley, AP's executives and bureau chiefs actively encouraged their members to join the NDN platform. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...