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  1. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in...

  2. Paid Search Advertising Drives Microsoft Bid for Yahoo

    Yahoo Panama -- Yahoo's paid search auction algorithm and search ad platform would move to Redmond even if the Yahoo engineers remain in Silicon Valley. MSN adCenter is innovative, but Yahoo Panama improved topline revenue -- although not as much...

  3. Top News Stories from SES Chicago

    Mastering Yahoo's Panama AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News Clearspring Unveils Widget Ad Network, ClickZ News There were literally hundreds of news stories and blog posts written at Search Engine Strategies (SES...

  4. Yahoo! Launches Search Marketing Commercial API Program

    Hoping to drive growth and innovation in digital advertising through dedicated third-party partner services Yahoo has opened access to the Panama platform technology. Provides free access to the Panama platform and technical support, and leverages...