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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Reddit, Foursquare, Tumblr and others are already providing...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated The challenge is to capture data generated by a multi-device...

  4. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.