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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Jerry Dischler, vice president of product management for AdWords, explained the motivation...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The ad platform grew leaps and bounds. Could this be a baby step toward a larger advertising...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities.

  6. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to...

  7. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the...