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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    So if you don't have the background and experience with pay-per-click advertising, then you can easily find a reputable agency to help you get your ads going and manage them for you. Google created the Grants program in 2003 to allow 501(c)(3...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  6. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  7. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    BoostCTR offers a network of professional copywriters to generate engaging, performing ads at a scale not often possible, or feasible, within a company or agency. Marin Software and BoostCTR have just announced a partnership that brings...

  8. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product offers new features including: This partnership will have a turbo-charging effect not only on our agency services, but also...