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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New mobile app promotion features will be launched across AdWords in search ads, Google...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. No action is required on behalf of Google AdWords Users currently using conversion...