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Platform Mobile Social Second Screen

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  1. Driving Consumer Insights With Mobile Analytics

    So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. This should come first before you decide which platform you'd like to build your...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    JL: Twitter is over 60 percent mobile, and for many it has become the first screen. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Lunenfeld’s morning keynote on Wednesday, March 27, is...