Companies in highly regulated industries can simplify the selection process by insisting on a social CRM platform deemed compliant with their own industry’s regulations. The best tools go even further, leveraging automation and scalability to...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
We also know Google's own array of products and services play an important role in selecting what shows up on the information cards so it's important to use and optimize Google's social platform (Google+, Google+ Local, interactive posts).
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. The ongoing sharing of valuable, relevant content that caters...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Create platform-specific content – Android content for Android phones. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices.
If you decide to go with creating your own app, consider cross-platform vendors like Appcelerator to reduce versioning and increase speed-to-platform (i.e. Intelligent agents and other apps, mobile or otherwise, need access to data.
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and...
In 2012 we saw steady growth on Google+ and new features being launched on the platform. Mobile marketing is becoming increasingly important every year, and that trend will continue in 2013. Already, roughly 16 percent of searches come from mobile...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. What is surprising is the number of advertisers who are neither engaging in...
From a technological perspective – it is a platform of integrated tools and features. Local and Mobile Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel...
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Owned media: This efers to location pages, mobile location pages, Facebook pages...
Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform changes to reach customers in a more personalized way," Karnstedt said.
Vivastream is a platform you can use on your PC, tablet or mobile device, the links in this article point to the related Web pages. If you're attending (or if you want to – yes, there's still time to register now and save money), one must-have...
This Local Search Marketing Checklist offers a handy guide to help manage the process and insights about what to look for in an automated technology platform. Google, Bing, Yahoo, Facebook, Foursquare, Twitter, Dex, AOL, Yellow Pages, Citysearch...
Partner Badges are created by brands and reward users for taking part in brand-sponsored activities on the platform. Add to that the fact they they’ve got more than 750,000 businesses using their platform already, and it’s easy to see that they’ve...
Last August, the three-year-old company released Pages, a free-to-use self-service platform for business pages. Foursquare is evidently collaborating with past brand partners to create the paid ads platform.
The rumored introduction of e-commerce to the Twitter platform is made more believable by the fact that co-founder and Executive Chairman Jack Dorsey is also CEO of Square, a mobile payments company. Twitter plans to go the way of Facebook, opening...
