DoubleClick is already participating in the program, and AdTech, MediaMind, PointRoll, and Vindico will now join. A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large DoubleClick...
Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively serve display, video, and mobile campaigns across the MediaGlow properties and our third-party networks," said Greg...
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. ADTECH's ads will be served up on R2M's network of 150 sites, including search portal QuikZilla as well as CookingTown.com.
ADTECH is based in Frankfurt, Germany buy.at is a leading affiliate network based in the U.K. Verizon Chooses AOL's Platform-A for Online, Mobile Web Advertising AOL has announced the expansion of its online advertising solution, Platform-A, to...
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
