On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and design ad formats throughout Yahoo's platform, Burke said. Most other major publishers don't have the level of science...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage.
The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. Brands can now target users based on their activity outside of Facebook, across desktop and...
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Fairsearch's lead lawyer Thomas Vinje claimed that Google is...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
By capitalizing on all these engaging moments, brands have a truly unique platform to get creative and conversational with their audiences. Today, Twitter users are still very mobile. While it's not a requirement, Twitter started as a concept for...
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Developing Integrated Multi-Platform Strategies Can Help Maximize Value Now that may require developing some mobile-specific...
Building on comments from last month's column, Busby told me during an on-stage interview that unified campaigns' forced platform inclusion could be the right shot in the arm that the marketplace needs.
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? The tough love is timed right given a cloud based, cross-platform world where the path to purchase weaves...
Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile.
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob...
In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a...
Founded in 2006, Unruly is a global platform for social video advertising. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s...
