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  1. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama. Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in...

  2. Search Headlines & Links: March 10, 2008

    Panama or AdCenter? Microsoft Has Already DecidedIf its proposed acquisition of Yahoo goes through, don't expect Microsoft to rush to integrate Yahoo's technology into its platform. Want a snapshot of the day's search marketing news?

  3. Paid Search Advertising Drives Microsoft Bid for Yahoo

    Yahoo Panama -- Yahoo's paid search auction algorithm and search ad platform would move to Redmond even if the Yahoo engineers remain in Silicon Valley. MSN adCenter is innovative, but Yahoo Panama improved topline revenue -- although not as much...

  4. Top News Stories from SES Chicago

    Mastering Yahoo's Panama AOL's Platform A Combines Tacoda, Network Sales Forces, ClickZ News Marketing into Social Media We report the top search marketing news daily at the Search Engine Watch Blog. B2B Search Marketing: Lose the Lingo, Remember...