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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Now, within Marin Software, customers are able to import their Google...

  2. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. The NORWHAL platform created by the Obama campaign to execute the...

  3. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    Businesses are expected to use Historics to see how their brand is being perceived on social networks, said Datasift chief marketing officer Tim Barker. Barker said Datasift had 1,000 companies already on the waiting list for the Historics platform...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.