SEO News

Platform Marketing Advertising Social Ads

RSS
  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The platform doesn't matter that much. Twitter Ads: Twitter is finally getting serious about advertising. Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic). With big brands going all-in with content...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. Facebook Ads The key is making sure your ads are highly targeted for your...