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  1. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    My favorite example of a single-platform "story engine" is the Tipp-Ex YouTube campaign created by the paris-based agency, Buzzman. So, when the second campaign ran I had to get in touch with the agency behind it, Buzzman, to find out how they did it.

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. Taobao Marketplace – a consumer to consumer platform similar to...

  7. Why Search Agencies Should Tune Into the Display Buzz

    Has your agency been considering adding display advertising to your service offerings? Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display...

  8. Are You Competing with Your Own Business Identity?

    Online Agency/SEO Firm: Avoid originating unique identities with individual advertising promotions for clients, as this can distort the company’s anchor identity. Many companies struggle with this issue as inconsistent, cross-platform ad content...

  9. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product offers new features including: This partnership will have a turbo-charging effect not only on our agency services, but also...