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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Now you can build truly customer-centric programs across all digital marketing channels. Now, within Marin Software, customers are able to...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. One of the fastest growing trends currently in digital marketing is real-time bidding. This partnership will help open the competition in digital marketing...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication.

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Source: comScore Multi-Platform May 2013 Act 1: Mobile is Behind Massive Growth in Digital Media Usage Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its...

  7. 10 Vital Steps to Building Social Influence

    What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.