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  1. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  2. 10 Vital Steps to Building Social Influence

    If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis The NORWHAL platform created by the Obama campaign...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Age, by a range or exact match Set an age range that makes sense for your company and that particular campaign. Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. They form the foundation of Google’s latest AdWords platform...

  5. 3 Social Marketing Communication Methods: When & How to Use Them

    Now in today’s Internet, many-to-many marketing has come of age. Use Facebook insights and Twitter’s promoted products platform to leverage many-to-many methods in the most personalized way possible. As mass media evolved, marketing moved into the...

  6. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    We don't comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube.via Advertising Age) Rao will work to bolster Twitter’s forthcoming self-service ad platform, while Rao...

  7. Are You Competing with Your Own Business Identity?

    The digital age has forced the intermingling of advertising and user-generated content sometimes to the detriment of the sanctity of the businesses true identity. Many companies struggle with this issue as inconsistent, cross-platform ad content...