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  1. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  3. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  6. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  7. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    BoostCTR offers a network of professional copywriters to generate engaging, performing ads at a scale not often possible, or feasible, within a company or agency. Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad...

  8. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product offers new features including: This partnership will have a turbo-charging effect not only on our agency services, but also...

  9. 3 Ways to Use Data to Advance Your Search Performance

    When it comes to finding the right keywords for your account, there are lots of tools available, whether free options from Google, a third-party system, or an agency’s own proprietary tool. If your platform allows you to leverage virtual group...