On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the strategy.
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? Ad rotation settings in AdWords allow advertisers to optimize and test ads using ‘optimize for clicks’, ‘optimize for conversions...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. If you're already testing mobile PPC, take it to the next level by...
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Ad types are increasingly diverse with mobile and social joining the display and PPC...
Using the ad platform can also help brands increase their reach; the report cites the example of promoting a post to ensure it reaches a far larger percentage of a brand’s fan base than would be reached organically.
All ads are pushing people to Facebook content, of which 50 percent takes people off site and 50 percent keeps them on the FB platform. I currently have Admin access to Facebook pages and ad campaigns of several dozen different brands.
Partner Badges are created by brands and reward users for taking part in brand-sponsored activities on the platform. Add to that the fact they they’ve got more than 750,000 businesses using their platform already, and it’s easy to see that they’ve...
Last August, the three-year-old company released Pages, a free-to-use self-service platform for business pages. Foursquare is evidently collaborating with past brand partners to create the paid ads platform.
Twitter plans to go the way of Facebook, opening their platform up to developers to create “experience” apps for Brand Pages sometime this year, says Advertising Age. By its very nature, though, Twitter sends users outside the platform with most...
Facebook is a marketing platform many believe, at first, to be “free. A return on your investment in local Facebook marketing, as with any other platform, isn’t guaranteed. Now that you have their attention, get them onto the one platform that will...
Menlo Park, CA-based Facebook also unveiled the newest version of its daily deals platform. We know our fans will adapt and embrace the new features and we're looking forward to utilizing the new platform to connect with new and future fans more...
Their brand pages had to be superior, they had to build an advertising platform, to generate the income needed to get to where they are now. So does Google really need to care at this point if Google+ users aren’t posting their pictures, ranting...
Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the platform to engage with customers. Other brands have started using Pinterest as a platform to conduct market research or test product launches.
Improved performance on your Facebook ads: Gives you insights to new interests/keywords you should be targeting as part of your selection process within Facebook’s ad platform. The InfiniGraph platform aggregates Facebook and Twitter data for the...
Despite a slew of stories across the web that reported Google+ business pages would be coming later (though a few hundred brands would be allowed as part of a pilot Google+ program, including Ford), some brands jumped on the platform anyway, and...
