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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Best of all, the new solution is easy to implement and less costly than advertising on FBX. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October.

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Why has your integrated multimedia solution proven that it helps partners drive user engagement and generate revenue? So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    But there are challenges associated with choosing a mobile ad tracking solution. However, this is a solution for iOS only. Open Device Identifier Number (ODIN) outlines platform-specific approaches for generating reusable device identifiers.

  6. Google Plans to Combine Mobile & Desktop Ads

    Google’s solution? Focusing on platform-specific queries won't make much sense, because ads will dynamically update for the platform. Google will dynamically update ads with no extra effort on the part of advertisers and stop focusing on platform...

  7. Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

    What makes the combination special is Syncapse’s advanced ability to offer a fully integrated social solution that overcomes the vast complexities of large enterprises in a performance framework. Social performance management platform Syncapse has...