DoubleClick is already participating in the program, and AdTech, MediaMind, PointRoll, and Vindico will now join. A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large DoubleClick...
The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. Acquiring ADTECH was a smart, strategic move that saves the company millions of dollars each year and allows us to more effectively...
Continue reading adTech NYC This Week Has Impressive Line Up Posted by Frank Watson Nov 3, 2008 adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start...
With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH.
ADTECH is based in Frankfurt, Germany buy.at is a leading affiliate network based in the U.K. AOL has announced the expansion of its online advertising solution, Platform-A, to Europe. Verizon Chooses AOL's Platform-A for Online, Mobile Web...
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Quigo will be added to AOL's growing Platform A division, formed in September. AOL advertising revenues rose 13 percent year-to-year to $61 million, which was...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
