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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    For example, after evaluating cross-device conversion, you could choose to use mobile earlier in the consumer journey, serving more awareness messaging than direct buying propositions. Indeed, Facebook’s might have a better chance of success than...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. That's likely part of the fuel behind Marin's latest launch: support...

  3. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. Furthermore, approaches that leverage existing ad serving technologies...