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  1. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. Twitter's self-serve platform is making promoted products something for almost everyone to evaluate easier and with...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Rao will work to bolster Twitter’s forthcoming self-service ad platform, while Rao will set up Twitter’s direct sales teams in countries and regions.via ClickZ) Adam Bain, Twitter's global revenue head, has announced the hiring of two Google execs...

  4. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    The impact of a Federally regulated Do Not Track registry has search engines and other online advertising vendors scurrying to self regulate. We're not trying to lead the effort in Europe [or elsewhere]; we're just trying to trying to partner" with...

  5. Greg Coleman Named President of AOL's Platform-A

    AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange AOL's Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz AOL has named Greg Coleman as President of Platform-A, their display advertising network.

  6. AOL Presents the Platform-A Tour

    AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange AOL's ad network, Platform-A, is going on tour. AOL's Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz