SEO News

Platform Advertising Ad Doubleclick Exchange

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the...

  2. DoubleClick to Launch Proposal Exchange Platform

    Currently being tested by over 20 companies, DoubleClick has an electronic propsal exchange platform in the works. In a 2007 survey, 70% of DoubleClick's ad agency clients said that a publisher's use of an automated proposal tool would have a...