DoubleClick is already participating in the program, and AdTech, MediaMind, PointRoll, and Vindico will now join. A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large DoubleClick...
The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. In January, Platform-A reached more than 174 million unique visitors*, and now that we've switched our ad serving to ADTECH, we're in...
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass...
ADTECH is based in Frankfurt, Germany buy.at is a leading affiliate network based in the U.K. AOL's Platform-A is Top Ad Network for March AOL has announced the expansion of its online advertising solution, Platform-A, to Europe.
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad...
That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. Quigo will be added to AOL's growing Platform A division, formed in September. AOL has confirmed the acquisition of Quigo, a contextual ad network serving...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
